Offering advice, how-to information and a dose of inspiration, here’s how brands use our expert tailored content to engage entrepreneurs.
Scotiabank asked us to design a comprehensive and tailored content strategy designed to engage Canadian business owners. Following extensive consultation with several internal departments, we created a custom Content Calendar to organize monthly themes, schedule product promotions and identify specific content items to develop. Today on the Get Growing for Business blog (the most extensive small business blog offered by any Canadian financial institution), our blogs and newsletters continue to attract an increasing number of entrepreneurs to the site where they connect with small business bankers.
Sage asked us to produce an e-book to help new entrepreneurs start a business. This content helps Sage to connect with business owners at a stage when they are selecting vendors and buying business solutions like accounting software.
Infographics work well to engage busy small business owners by using an attractive visual design to present helpful business advice. Here's one of many infographics we've created for a major Canadian bank.