Our content drives small business leads

Offering advice, how-to information and a dose of inspiration, here’s how brands use our expert tailored content to engage entrepreneurs.

 

ScotiabankScotiabank asked us to design a comprehensive and tailored content strategy designed to engage Canadian business owners. Following extensive consultation with several internal departments, we created a custom Content Calendar to organize monthly themes, schedule product promotions and identify specific content items to develop. Today on the Get Growing for Business blog (the most extensive small business blog offered by any Canadian financial institution), our blogs and newsletters continue to attract an increasing number of entrepreneurs to the site where they connect with small business bankers.

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To help MasterCard connect with small business owners, we develop insightful articles and helpful infographics for the MasterCard Business Owner Toolbox.

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FedExFedEx turned to Pierce Content Marketing to research, develop and supply content tailored to Canadian business owners to launch a Canadian version of its popular Get Ahead site for entrepreneurs.

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Dragons’ DenOur blogs on CBC's Dragons’ Den site deliver the kind of entrepreneur-to-entrepreneur advice that makes the show famous.

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Sage SoftwareSage asked us to produce an e-book to help new entrepreneurs start a business. This content helps Sage to connect with business owners at a stage when they are selecting vendors and buying business solutions like accounting software.

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Profit MagazineProfit Magazine asked us to help them reach Canada’s growing market of 40,000 newcomer entrepreneurs by creating these specialized, feature-length how-to articles.

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LinkedInScotiabank asked us to promote this Get Growing for Business forum as a place for business owners to communicate, share ideas and learn new skills.

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Toronto SunOur short and sweet advice articles help Sun Media publications the Toronto Sun and 24 Hours to attract startup audiences.

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YouTubeSearch engines love short advice videos, and they’re a popular way to attract entrepreneurs who prefer to watch and learn more than read.

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StartRightAvailable as a printed guide or e-book, this startup manual connects new Canadian entrepreneurs to the StartRight Program.

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ScotiabankInfographics work well to engage busy small business owners by using an attractive visual design to present helpful business advice. Here's one of many infographics we've created for a major Canadian bank.

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Top of page

Customer Results:

“Our website traffic has increased 89%.”


“Visitors to our site took a deeper dive and viewed more pages.”


“Newsletter open rates grew to 25%.”


 “81% increase in unique visitors during the past 12-months.”


“Our click-through results for this month show the best newsletter performance to date! Click-to-open rates have doubled.”


“Thanks for the great content!”

 

Our tailored expert small business content generates sales leads. A recent customer saw an 81% increase in unique online visitors within one year.

 

Small Business Advisor Videos (samples)

 

 

 

 

 

 


Contact us today for tailored, custom content designed to help you reach and win small business customers.

Or, call Roger Pierce, President, at 416-302-5251or roger.pierce@piercewords.com